In an effort to leverage the popularity of Motorolas sponsorship partnership with Danica Patrick, one of the hottest female sports stars in the country, DraftFCB came to ClickFire Media to show how their devices play an integral role in all aspects of her life. The site must play the dual role of having an entertaining cultural presence, while offering access to product information. ClickFire Media designed, shot, produced, and composited a 360-degree frozen-view of Danica Patricks life with ...
Danica Patrick
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